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In 1997, professionals and community members identified a countywide need to create a comprehensive traffic safety program that included coordinated planning, enforcement, engineering, and education efforts. The following year, the Traffic Safe Communities Network (TSCN) emerged as a collaborative program supported by the National Highway Traffic Safety Administration, California Office of Traffic Safety, and Santa Clara County Public Health Department.
The aim of TSCN is to prevent and control traffic-related fatalities and injuries as well as save health care and property costs through research-based best practice approaches. TSCN’s current focus areas are:
- Alcohol & impaired driving
- Bicycle & pedestrian safety
- Roadway safety
Scope of the Traffic Safety Problem in Santa Clara County
Motor vehicle-related incidents are the leading cause of unintentional injury deaths in the country. In 2004, there were 89 deaths and 10,601 injuries due to crashes. Of those, 19 people died and 614 people were injured in crashes where alcohol was considered the primary collision factor. In 2004, roughly 30% of the traffic-related deaths were pedestrians and bicyclists.
In 2003, the National Highway Traffic Safety Administration estimated that traffis crashes cost each person in the U.S. an Average of $820. These costs include productivity losses, property damage, medical costs, rehabilitation costs, travel delay, legal and court costs, emergency services, insurance administration and employer costs.
Current Project
TSCN's Alcohol & Impaired Driving Work Group developed Underage Drinking and Driving: A Guide for Parents and Teens. This guide provides information on consequences for teens, legal consequences for parents, binge drinking, suggestions for teens, tips for parents and resources. The guide is available in English, Spanish, and Vietnamese. The group also coordinates the DUI in the Schools program which relocates a real DUI trial from the courthouse to a high school to provide students a civics lesson while teaching about the consequences of drinking and driving.
The Bicycle and Pedestrian Work Group is currently piloting a juvenile traffic diversion program in several cities within Santa Clara County. Juveniles cited for non-motor vehicle violations such as, failure to wear a helmet when riding a bicycle, scooter, or skateboard are offered the opportunity to attend a traffic safety class in lieu of paying the fine. Officers from local law enforcement agencies teach the classes. This project is funded through a grant from the California Kids' Plate Program in cooperation with Stanford Hospital and Trauma Service Clinics.
The Roadway Safety Work Group is comprised of city engineers and law enforcement and together they are working to decreases crashes associated with red light running and speeding. During August the group coordinated Stop on Red Week where 12 cities in the county stepped up efforts to target red light violators. Over the course of one week, 344 citations were issued. In the fall 2006, the group will be installing speed feedback signs at over 40 areas in the county identified by the prevalence of motorists speeding..